Cool = Adolph Hitler - What In the Theological Place of Eternal Damnation
The bizarre questionnaire also asked NHS workers to compare the Nazi dictator to their OWN chief executive.
Staff were asked to rate the "coolness" of other leaders including Richard Branson, Gordon Brown, Winston Churchill and England manager Fabio Cappello.
The survey — called Making Leadership Cool — was rubber-stamped by NHS West Midlands Strategic Health Authority.
Health chiefs forked out £10,000 to fund the project after two paramedics applied for a bursary to carry out the survey.
It was circulated to all 3,300 workers at West Midlands Ambulance Service at the end of last month.
Health chiefs will use the results, which form part of a year-long study, to develop a Leadership Development Programme to be published next April.
Staff were asked how "cool" they thought chief exec Ian Cumming was on a scale of 1 to 5.
Under Mr Cumming's name, workers were asked to rate the coolness of Adolf Hitler, and asked if being gay, funny or black made a leader cool. Read more:
Source: Was Hitler 'cool', asks NHS
"Cool" is not a word usually associated with the Nazi dictator who plunged the world into a war that cost tens of millions of lives. To add to their discomfort, the ambulance employees were then asked to rate Hitler in comparison with their own chief executive.
Workers were also asked to rate the "coolness" of other leaders including Richard Branson, Gordon Brown, Winston Churchill and the England football team manager, Fabio Capello. The survey, entitled Making Leadership Cool, is part of a £10,000 project that will help the NHS West Midlands Strategic Health Authority to devise a new leadership strategy.
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